Google’s AI Mode has officially launched in the UK as of 29 July 2025, redefining the way people use search results. Rather than browsing traditional blue-link listings, users can activate AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, breaking queries into sub-questions to generate rich, structured overviews.
While this offers convenience for searchers, it sparks concerns for businesses and publishers. Reports suggest that click-through rates from Google have dropped by 50% since AI Overviews were rolled out, with some news-related queries seeing up to 69% of searches end without a site visit. This could mean a major drop in referral traffic for websites that depend on organic search.
To adapt, brands will need to update SEO strategies. This includes optimising for Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be critical in this new landscape.
At Piranha Digital, we support businesses get ready for an AI-driven search environment. Our tailored SEO strategies combine technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience AI search optimisation is searching through traditional listings or AI Mode.
Now is the time to adapt. Get in touch with Piranha Digital to guarantee your SEO is ready for the future of search.